Mahindra, the renowned Indian automotive manufacturer, has officially begun delivering their latest SUV, the XUV 3XO, much to the delight of eager customers nationwide. With the commencement of deliveries, images capturing the inaugural handovers have surfaced online, providing enthusiasts with a glimpse of the excitement surrounding the launch. Mahindra themselves have shared these images, showcasing delivery ceremonies held in Chennai and Bangalore, with Australian cricket legend Matthew Hayden and Bollywood actor Gul Panag gracing the occasions.
Matthew Hayden, serving as Mahindra’s brand ambassador in Australia, and Gul Panag, an avid outdoors enthusiast and Mahindra SUV owner, added a touch of star power to the delivery events. Families were seen posing alongside the celebrities and dealership staff as they took delivery of their brand-new SUVs, marking a memorable moment for all involved.
The XUV 3XO has garnered immense attention from customers, owing largely to its competitive pricing strategy. Priced starting from Rs 7.49 lakh, ex-showroom, the SUV offers a compelling value proposition, with prices ranging up to Rs 15.49 lakh, ex-showroom, for higher variants. Initial deliveries seem to focus on these premium variants, with deliveries for lower-priced models expected to follow suit in due course.
Bookings for the XUV 3XO opened on May 15, 2024, and within a mere 60 minutes, the SUV amassed over 1 lakh bookings, with an astonishing 27,000 bookings recorded within just 10 minutes of the booking launch. Positioned as a heavily facelifted iteration of the popular XUV 300 SUV, the XUV 3XO boasts significant exterior and interior revisions, presenting a refreshed aesthetic that exudes contemporary appeal.
Distinguishing itself in the crowded SUV segment, the XUV 3XO boasts a distinctive front fascia adorned with C-shaped LED DRLs, projector LED headlamps, and an array of advanced features including a 360-degree camera system. Inside the cabin, the SUV offers a plush ice grey and black dual-tone interior, complemented by a host of segment-first features such as Level 2 ADAS capabilities and a panoramic sunroof, setting new benchmarks in its class.
Under the hood, the XUV 3XO offers three engine options catering to diverse preferences. From turbo petrol to turbo diesel variants, customers can choose between a range of powertrains delivering impressive performance figures, coupled with manual and automatic transmission options.
With its compelling blend of advanced features, dynamic styling, and competitive pricing, the Mahindra XUV 3XO emerges as a formidable contender in the highly competitive SUV landscape, promising a thrilling driving experience for enthusiasts across the country. As deliveries gain momentum and anticipation continues to soar, the XUV 3XO stands poised to redefine the benchmarks of excellence in its segment.
