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ICC and FanCraze Extend Partnership, Launch New Fan Engagement Products

ICC and FanCraze Extend Partnership, Launch New Fan Engagement Products

The International Cricket Council (ICC) and FanCraze today announced a multi-year partnership extension, marking a significant milestone in the evolution of digital fan engagement with the launch of exciting new products during the ICC Men’s T20 World Cup 2024.

The announcement detailed the upcoming launch of ICC Crictos SuperTeam, a Web3 fantasy game featuring officially licensed ICC digital video collectibles. With SuperTeam, fans will be able to build fantasy teams using their ICC Crictos and compete in contests to win amazing rewards on a daily basis, week after week, proving their cricket nous to the world.

This exciting partnership will build on the success of ICC Crictos over the past two years, providing opportunities for new and existing fans to engage with men’s and women’s cricket. ICC Crictos transformed the way fans experience the sport, offering exclusive digital video collectibles that celebrate the greatest moments in cricket history, from iconic match-winning sixes to unforgettable performances by the world’s best players.