Citroen India is set to introduce its latest offering, the C3X coupe SUV, to the Indian market in mid-2024. Combining sporty aesthetics with SUV functionality, the C3X promises a unique design featuring a coupe-like roofline, notchback design, and crossover-inspired elements.
The coupe-SUV design concept offers a sleek, aerodynamic vehicle with ample cargo space and a commanding driving position, appealing to drivers seeking both practicality and head-turning aesthetics. Based on the C-Cubed platform shared with the C3 and C3 AirCross models, the C3X will initially debut with a petrol-only variant, followed by an all-electric version in 2025.
Equipped with a 1.2-liter turbo-petrol engine delivering 110 Bhp and 190 Nm of torque, the C3X offers buyers a choice between manual and automatic transmissions. Despite the relatively modest power figures compared to rivals, Citroen aims to cater to performance enthusiasts with the forthcoming all-electric variant focusing on acceleration.
In terms of features, the C3X is expected to come well-equipped right from its launch, boasting amenities such as electric folding mirrors, automatic climate control, cruise control, wireless charging, LED headlamps, push-button start, and keyless entry. These enhancements aim to position the C3X competitively against segment rivals like the Tata Curvv, scheduled to debut later in 2024.
Citroen’s strategy to enhance its market presence includes an aggressive dealership expansion plan, aiming to quadruple its presence in India to 200 dealerships by the end of 2024. Additionally, the brand has partnered with electric taxi operator BluSmart to deploy 4,000 units of the eC3 Electric hatchback, boosting visibility in Tier I cities.
With a target of achieving monthly sales of 2,500 units through new launches and dealership expansion, Citroen aims to establish itself as a viable alternative in the Indian mass-market segment. By addressing concerns regarding feature offerings and dealership network, Citroen endeavors to enhance its market visibility and appeal to a broader range of car buyers.
