Apple is currently in negotiations with Google to utilize Gemini, Google’s set of generative AI tools, to power new features on upcoming iPhones. This collaboration aims to integrate advanced AI capabilities into iPhones, enhancing user experience with features such as image and text generation and editing directly on the device.
According to a report from Bloomberg, the negotiations between the two tech giants are actively underway, with discussions centered on licensing terms for Gemini. While Apple is already developing AI features for its iOS 18 operating system based on its own AI models, the addition of Google’s generative AI tools could further enrich the capabilities of iPhones.
Apple’s focus on on-device processes for AI features contrasts with cloud-based solutions, indicating a commitment to privacy and performance optimization. However, a partnership with Google could enable iPhones to leverage the power of generative AI for tasks like image and text creation and manipulation directly on the device.
The negotiations also shed light on Apple’s efforts in artificial intelligence development, including the creation of its own framework named “Ajax” for large language models (LLMs). Additionally, reports suggest that Apple is exploring AI offerings similar to OpenAI’s ChatGPT, with the development of a chatbot referred to as “Apple GPT” by some engineers.
The timing of these negotiations coincides with controversy surrounding Google’s Gemini, underscoring the importance of ethical considerations and transparency in the development and deployment of AI technologies.
