Rakesh Sharma, Executive Director of Bajaj Auto, has revealed plans to broaden the Chetak portfolio, signaling the company’s commitment to furthering its presence in the electric scooter market. In a recent interview, Sharma highlighted Bajaj’s focus on diversifying the Chetak e-scooter range to encompass a wider array of segments.
Amidst changes in EV subsidy policies, Bajaj aims to address evolving consumer needs with the introduction of a new product slated for release in the coming months. With subsidies diminishing, there is anticipation that the forthcoming offering will present a more budget-friendly option compared to the existing Chetak lineup.
The speculated new variant is anticipated to be priced competitively, potentially falling below the Rs 1 lakh mark in terms of ex-showroom pricing. This strategy aligns with the industry trend, as evidenced by the emergence of affordable e-scooter models from other players like Ather and Ola.
Bajaj’s strategic move to introduce a more economical variant underscores its commitment to democratizing electric mobility and catering to a broader consumer base. The expansion of the Chetak portfolio reflects Bajaj Auto’s proactive approach in adapting to market dynamics and meeting the evolving demands of eco-conscious consumers.
